Green Wealth is the first comprehensive guide that describes environmental banking business opportunities. Written by successful environmental bankers, Green Wealth provides step-by-step, comprehensive, instructions for creating profitable environmental banks including an annotated business plan and a sample bank prospectus. This book will satisfy your curiosity about the business and foster your active participation in entrepreneurial, for-profit environmental banking

Environmental banking is “green both ways” because it’s a type of land development that creates measurable improvements in environmental conditions and social values, and results in significant economic return to the landowner, developer, or investor.

Recent Green Wealth Book Reviews

From Publishers Weekly

This dense and informative introduction to environmental banking, written by two eco-bank cofounders, guides private investors in setting up a viable business that can help restore ecological balance. More abstract than financial banking, this environmental model allows the banker to cultivate an environmental project such as a wetland, and to "sell" its positive impact as "credits" to a company that might have harmed other wetlands, in an attempt to restore overall balance. The concept introduces entrepreneurialism and profitability into resource management, countering previous strategies of "command and control" that have allowed industry to ignore or simply pay fines for environmental transgressions, or to make inadequate moves to restore the environment. After defining the concept and providing an industry overview, the authors explain how to set up such a bank and instruct readers on evaluating profitability. In addition to supplying significant detail on the various bank types (particularly for wetlands, but also for endangered species, carbon, water quality and land development rights), they include an annotated business plan, prospectus and an appendix of resource recommendations. More than just an introduction to this complex subject, this comprehensive and definitive guide offers readers a blueprint for starting their own banks. (March 2007)

From the Amazon Web Site
An Australian Perspective, April 10, 2007
Reviewer: Dr. Hugh J. Lavery (Queensland, Australia)
This is a pioneering work in the critical business of sustaining our environment. It is practical, logically set out, and easy to read. It recognizes the increasingly evident shortfalls in public sector command-and-control measures to manage our landscape, and offers tested methods to extend conservation into the broader countryside of the private landholder. The authors are to be admired for sharing their considerable field experience. The attractive form of the book makes it of particular value when it can be so confidently offered to private enterprise CEOs as essential reading for their futures.

From the Publisher: Square One Publishers
Garden City Park, New York
Real estate may be hot, but the truth is that only a fraction of this country's land is useable. What happens to the land that is not fit for development? Until a few years ago, the value of such property would have remained flat, with little prospect of appreciating. Today, however, the Federal government has created a huge incentive to turn this land into moneymaking assets. This is the focus of Green Wealth. Written by two leading experts, this book is the first to explain how newly enacted laws can benefit those who invest in environmentally
reconstituted land development.

As construction on valuable acreage has burgeoned over the last few decades, many environmentally sensitive properties and their resources have been destroyed.
Laws enacted to protect the land and resources have been difficult to implement.
As a viable solution, the Feds, along with many state governments, now allow
for the creation of individual environmental "banks." These banks are established
by converting useless property into one of several types of environmentally
protected land. Environmental credits are then issued to the landowners--credits
that can be sold to developers who seek to build on previously protected
properties. As building continues in one place, new environmentally sound
acreage is created in another.

By creating new wetlands, endangered species reserves, water
storage reservoirs, carbon dioxide exchange forests, and a
host of other environmental banks, you can now perform an
environmentally responsible service and make a highly
profitable investment at the same time.

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